We hear it over and over again and, like most things worth repeating, there is deep truth there!! Gary Keller's Red Book, called the Millionaire Real Estate Agent, is a must read for all aspiring, boring, struggling Realtors. Once the license is in your hands and hanging on your Broker's wall, this book should be in your hands!
Pick up your copy from Amazon.com, your Manager or Team Leader's office, the local book stores, or from your Productivity Coach. It is going to be required reading at Keller Williams Realty Midway - a text book that will become part of you as you aspire to be more than just a licensed agent - you want to be a Millionaire Real Estate Agent.
Read Chapter One and then do a book report. Do you remember why your teachers used to ask you to do book reports? Yes, there was that!! But the other reason was to have you summarize what you learned in the book. By restating it, you learned to think, to put your thoughts on paper, and you improved your ability to remember and apply the truths you learned. As a Realtor, it is important to be able to write thoughts clearly and with correct spelling. So, without further ado... open the Book to page two!! This is your text book so write the date on the page when you start it. Daryl Turner will be starting up MREA bookclubs again starting Monday August 15 in the Midway office.
I am attaching this video to inspire you! Enjoy!
Your Coach! Ruth Parker
Sometimes all that is needed to reach your goals in Real Estate, as a new agent or a discouraged agent, is a catalyst that stimulates the changes needed to bring success about. Every sales agent who has taken the discipline to get licensed to sell real estate has it within him to be a success. This site will contain some coaching tidbits, challenges, prods and praising for the wonderful agents under the Productivity Coaching of Ruth Parker, Keller Williams Realty Midway
Thursday, August 11, 2011
Tuesday, August 2, 2011
PRODUCTIVITY TIPS
While sitting on the beach vacationing with your family, you can still be improving your business by thinking! Stick a little tablet and pen inside your novel and whenever a good idea comes to your mind as to how you can connect with a past client, a list comes to your mind as to how you can get a deal done, or a housewarming gift idea comes to your mind from something you just read, jot it down! Don’t assume you will remember these things when you get home. Write them down..then go back to reading or resting. Enjoy your vacation!
Tuesday, March 29, 2011
Lead Generation on steroids
This is a summary of the class held on March 29, 2011 in the training room at Keller Williams Midway. The moderator was Ruth Parker and the panel of experts were LuAnn McHugh, Laurie Keen, Tameka Goldsborough, Bob Murray and Frank VanDusen.
Lead generation, in its simplist terms, is a method of getting names of prospective buyers, sellers, renters, referral agents or prospective downline agents. Everyone has ways that work better for them than others. We asked the panel to tell us their top two or three most successful methods of getting leads.
Here is their list:
1. QR code and text message code on lawn signs. This technique requires that there be a QR website set up for the home and that the smart phone reading the QR code have a QR reader app installed on the phone. Young people most likely users of this means of getting info on a home.
2. 800 numbers on flyers, captures the caller's phone number and name.
3. Car wraps with agent advertising.
4. Car magnets(although no leads had ever come directly from business card magnet.)
5. Referrals from past clients or friends.
6. Networking, attending neighborhood events. door knocking,
7. Open Houses
8. Syndication of websites to many others
9. Internet websites and blogs
10 Facebook, LinkedIn...putting a note or blog on profile; using a neighborhood page on facebook or some special interest page.
11. Lunch with someone who in turn gives leads.
12. Mailings, just listed, just sold cards. Buyers agents can do mailings for other's listings or for own buyer deal.
13. Farming a neighborhood
14. Public speaking opportunities
15. Phone calls to prospects, cold calls, fsbos, expireds.
16. Asking for business wherever agent happens to be:line at grocery story, in dentist office, et.
There are many more ideas. Can you please comment on which method works to bring you your best leads?
Future class coming up will be on what to do with the leads once you meet them.
Lead generation, in its simplist terms, is a method of getting names of prospective buyers, sellers, renters, referral agents or prospective downline agents. Everyone has ways that work better for them than others. We asked the panel to tell us their top two or three most successful methods of getting leads.
Here is their list:
1. QR code and text message code on lawn signs. This technique requires that there be a QR website set up for the home and that the smart phone reading the QR code have a QR reader app installed on the phone. Young people most likely users of this means of getting info on a home.
2. 800 numbers on flyers, captures the caller's phone number and name.
3. Car wraps with agent advertising.
4. Car magnets(although no leads had ever come directly from business card magnet.)
5. Referrals from past clients or friends.
6. Networking, attending neighborhood events. door knocking,
7. Open Houses
8. Syndication of websites to many others
9. Internet websites and blogs
10 Facebook, LinkedIn...putting a note or blog on profile; using a neighborhood page on facebook or some special interest page.
11. Lunch with someone who in turn gives leads.
12. Mailings, just listed, just sold cards. Buyers agents can do mailings for other's listings or for own buyer deal.
13. Farming a neighborhood
14. Public speaking opportunities
15. Phone calls to prospects, cold calls, fsbos, expireds.
16. Asking for business wherever agent happens to be:line at grocery story, in dentist office, et.
There are many more ideas. Can you please comment on which method works to bring you your best leads?
Future class coming up will be on what to do with the leads once you meet them.
Wednesday, February 23, 2011
Wednesday, January 26, 2011
Monday, January 24, 2011
Desparation Breeds Defeat. Hope, well watered, leads to victory.
Being hungry prompts a search for food. You look for the best snack or meal for you at that moment. Being starved because you missed your breakfast and here it is 3 in the afternoon and you still haven't eaten anything all day..leads to desparate measures. The skinny mini girl at the front desk offers you her health bar, another person exclaims that you may eat the rest of his salad in the frige because he just couldn't eat the whole thing. The craving in your body can only be filled with a big mac or a giant sized meal deal even though you vowed on January 1st in your New Years resolution that you would lose weight and only eat healthy from now on. Desparation breeds defeat.
When the real estate market was bountiful, a desire for a deal just took some slight planning and inspiration to work another one out. Agents were proud of their business planning, meticulous working of the fertile soil and planting plenty lead-seeds, watering them with 33 touches and 8x8 fertilizers which always brought a bountiful harvest. Like the sharing of an unneeded half a salad, happy Realtors were willing to share leads because they just couldn't handle them all.
When the market changed, Realtors needed to change. They needed to change their eating habits, their spending habits, their marketing habits and their planning habits. Business didn't jump into their laps anymore. Buyers were more skeptical about whether they should just wait for another tax credit or at least for the market to hit bottom. No longer did each Realtor have his own fertile field and leads. Many fields dried up in the economic drought. Realtors tried to plan ahead for next year's crop or hoped there would be a sudden change in the weather so this season wouldn't be a total loss. Realtors started buying leads from a national chain store but many of these leads were unedible. Realtors cut down on their cultivating, on their planting, on their harvesting because, as their hunger turned to starving, they lost ambition and energy. It became easier to blame the economic drought and go stand in line at the soup kitchen. Desparation breeds defeat.
What is the solution? How can you make sure you don't get desparate? First of all, have a plan. When a country knows there is a drought coming, they build warehouses and store food for years in advance.
1.Don't let the crops' failure surprise you. There have been signs broadcasted for years in advance.
2. Slim down your needs and thus your cravings. Go on a diet. Learn to live on less; learn to run your business on less; find deals on your supplies; don't hire help you can't afford to pay; and learn to do the crop watering on your own. Later on, you will know how to train new field hands.
3. Save a portion of the crops you receive rather than consuming all of them.
4. Be mindful of how far a word of encouragement or sharing of low risk ideas and collaboration can go with your fellow Realtors. Take care of your family first but be looking for ways to see your friends through too.
5. Read, take some coaching or mentoring, take online classes that are free, fill up your mind with knowledge of new and better ways to get leads and then plan. Next spring, when the ground thaws and the price for fertilizer comes down, try again. Plant only healthy seeds in fertile soil that has been worked hard by the sweat of your brow, and expect a crop that will be sufficient for your needs.
Desparation leads to defeat. Desparate people quit. No one will succeed who quits. Taking positive steps to avoid desparation leads to hope. Hope, well watered, leads to victory.
When the real estate market was bountiful, a desire for a deal just took some slight planning and inspiration to work another one out. Agents were proud of their business planning, meticulous working of the fertile soil and planting plenty lead-seeds, watering them with 33 touches and 8x8 fertilizers which always brought a bountiful harvest. Like the sharing of an unneeded half a salad, happy Realtors were willing to share leads because they just couldn't handle them all.
When the market changed, Realtors needed to change. They needed to change their eating habits, their spending habits, their marketing habits and their planning habits. Business didn't jump into their laps anymore. Buyers were more skeptical about whether they should just wait for another tax credit or at least for the market to hit bottom. No longer did each Realtor have his own fertile field and leads. Many fields dried up in the economic drought. Realtors tried to plan ahead for next year's crop or hoped there would be a sudden change in the weather so this season wouldn't be a total loss. Realtors started buying leads from a national chain store but many of these leads were unedible. Realtors cut down on their cultivating, on their planting, on their harvesting because, as their hunger turned to starving, they lost ambition and energy. It became easier to blame the economic drought and go stand in line at the soup kitchen. Desparation breeds defeat.
What is the solution? How can you make sure you don't get desparate? First of all, have a plan. When a country knows there is a drought coming, they build warehouses and store food for years in advance.
1.Don't let the crops' failure surprise you. There have been signs broadcasted for years in advance.
2. Slim down your needs and thus your cravings. Go on a diet. Learn to live on less; learn to run your business on less; find deals on your supplies; don't hire help you can't afford to pay; and learn to do the crop watering on your own. Later on, you will know how to train new field hands.
3. Save a portion of the crops you receive rather than consuming all of them.
4. Be mindful of how far a word of encouragement or sharing of low risk ideas and collaboration can go with your fellow Realtors. Take care of your family first but be looking for ways to see your friends through too.
5. Read, take some coaching or mentoring, take online classes that are free, fill up your mind with knowledge of new and better ways to get leads and then plan. Next spring, when the ground thaws and the price for fertilizer comes down, try again. Plant only healthy seeds in fertile soil that has been worked hard by the sweat of your brow, and expect a crop that will be sufficient for your needs.
Desparation leads to defeat. Desparate people quit. No one will succeed who quits. Taking positive steps to avoid desparation leads to hope. Hope, well watered, leads to victory.
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