This is a summary of the class held on March 29, 2011 in the training room at Keller Williams Midway. The moderator was Ruth Parker and the panel of experts were LuAnn McHugh, Laurie Keen, Tameka Goldsborough, Bob Murray and Frank VanDusen.
Lead generation, in its simplist terms, is a method of getting names of prospective buyers, sellers, renters, referral agents or prospective downline agents. Everyone has ways that work better for them than others. We asked the panel to tell us their top two or three most successful methods of getting leads.
Here is their list:
1. QR code and text message code on lawn signs. This technique requires that there be a QR website set up for the home and that the smart phone reading the QR code have a QR reader app installed on the phone. Young people most likely users of this means of getting info on a home.
2. 800 numbers on flyers, captures the caller's phone number and name.
3. Car wraps with agent advertising.
4. Car magnets(although no leads had ever come directly from business card magnet.)
5. Referrals from past clients or friends.
6. Networking, attending neighborhood events. door knocking,
7. Open Houses
8. Syndication of websites to many others
9. Internet websites and blogs
10 Facebook, LinkedIn...putting a note or blog on profile; using a neighborhood page on facebook or some special interest page.
11. Lunch with someone who in turn gives leads.
12. Mailings, just listed, just sold cards. Buyers agents can do mailings for other's listings or for own buyer deal.
13. Farming a neighborhood
14. Public speaking opportunities
15. Phone calls to prospects, cold calls, fsbos, expireds.
16. Asking for business wherever agent happens to be:line at grocery story, in dentist office, et.
There are many more ideas. Can you please comment on which method works to bring you your best leads?
Future class coming up will be on what to do with the leads once you meet them.
Sometimes all that is needed to reach your goals in Real Estate, as a new agent or a discouraged agent, is a catalyst that stimulates the changes needed to bring success about. Every sales agent who has taken the discipline to get licensed to sell real estate has it within him to be a success. This site will contain some coaching tidbits, challenges, prods and praising for the wonderful agents under the Productivity Coaching of Ruth Parker, Keller Williams Realty Midway
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